Cold-pressed dog food: what it is and why your dog notices
Two dry foods can taste the same in the bag and be very different in the bowl. The difference is in how they are made. Cold-pressed dog food is a different way of making it, and it is the one we use for Fresh.
Extruded vs cold-pressed dog food: the difference
Most dry foods are extruded: the dough is cooked at high temperature and pressure and comes out as a dry, crunchy kibble. It is a fast and efficient method, but the intense heat affects some of the ingredients.
Cold-pressed dog food takes another route: the ingredients are cooked slowly at a low temperature and then pressed. It never goes through the extruder.
| Feature | Extruded food | Cold-pressed food (Fresh) |
|---|---|---|
| How it is made | High temperature and pressure | Slow, low-temperature cooking and pressing |
| Texture | Dry, hard kibble | Soft, semi-moist bite |
| Main ingredient | Varies by brand; check the label | Up to 55% fresh meat or fish, depending on the recipe |
| Best for | Dogs that happily eat dry food | Picky eaters, dogs that leave their kibble or need a texture that is easy to chew |
What is in Fresh
Fresh recipes combine fresh meat or fish, vegetables, fruit and herbs. The free-range chicken recipe, for example, contains:
- 55% fresh chicken
- 20% fresh fish
- 25% vegetables, fruit and herbs
That is 75% fresh ingredients of animal origin in every bite.
And in every recipe:
- Cold-pressed, not extruded, slowly cooked to better preserve nutrients.
- Gluten-free and no meat meal.
- No artificial colours or flavourings.
- Soft, tasty texture that is easy to chew.
Why your dog notices
- It smells and tastes like meat. A food with fresh meat as the first ingredient is more appealing to dogs that eat little or quickly get bored of their food.
- It is easy to chew. The soft texture suits puppies, older dogs and dogs with sensitive mouths.
- You know what they eat. Recognisable ingredients and clear percentages on the label.
Which Fresh recipe should I choose?
There are 6 flavours for adult dogs, plus specific recipes for puppies, senior or overweight dogs and small breeds.
| Recipe | Main ingredients | Ideal if your dog… |
|---|---|---|
| Free-range chicken | 55% chicken + 20% fish | Is an adult and leaves dry food in the bowl |
| Free-range turkey | 55% turkey + 20% fish | Needs a light but tasty meal |
| Free-range duck | 55% duck + 20% fish | Is tired of chicken |
| Iberian pork | 55% pork + 20% fish | Is one of the pickiest eaters |
| Salmon and turkey | 45% salmon + 30% turkey | Benefits from the natural omega 3 in salmon |
| Ocean fish | 55% fish + 20% chicken | Prefers fish or digests it better than meat |
| Puppy | 50% turkey + 26% salmon | Is a puppy or young dog of any breed |
| Light senior | 50% turkey + 26% white fish | Is older or needs to watch their weight |
| Fresh Adult MINI | Smaller bite | Is a small breed |
How to switch to Fresh
- Switch over 7 days: start with 25% Fresh mixed into their usual food and increase gradually up to 100%.
- Adjust the portion to your dog’s weight and activity using the feeding table on the pack. We help you work it out in How much food does my dog need per day?
- Close the bag well after each use so the food keeps its texture.
- Fresh water always available.
Frequently asked questions
- What is cold-pressed dog food? It is food that is slowly cooked at a low temperature and then pressed, instead of going through an extruder at high temperature and pressure.
- Is cold-pressed the same as semi-moist? Not always, but with Fresh it is: it is a cold-pressed food with a soft, semi-moist texture.
- Is Fresh suitable for puppies? Yes, there is a specific recipe for puppies and young dogs of all breeds.
- And for older or overweight dogs? Yes, the Light senior recipe combines turkey and white fish, two lean proteins, in an easy-to-chew texture.
- Does it contain gluten or meat meal? No. All Fresh recipes are gluten-free and contain no meat meal.
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